As you probably know, Clicktools allows you to enter custom html in to content. One particularly useful result of this is the ability to include images in to question options, as shown in the example below.
To do this, you simply insert some simple html in to the questions options using an IMG tag. An example is shown below:
<img src="http://www.clicktools.com/dashboard/org/sfdemo/images/exc.png"><span style="color:white">A</span>
A
This displays a broad smiley face (as for the leftmost option) and will pass a value of 'A' in to your CRM. The 'A', whilst a part of the question is actually displayed in the same color as the background so the respondent does not see this letter. This code can be used in other options with different images and values to pass in to your CRM.
For more information on the IMG tag and other html look at http://www.w3schools.com

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