Dave's Top 10 for March: The Top 10 Ways to Use Feedback to Drive Improvements

#10

Reduce acquisition costs by identifying & leveraging advocates on social media.

#9

Use the voice of the customer to identify how you can be easy to do business with.

#8

Seek feedback in key attributes relative to competitors.

Use this data to fine-tune your marketing.

#7

Collect ideas from your customers for product service improvements.

#6

Identify organizations that provide the best sales and

service experience and use them as role models.

#5

Use specific transaction feedback to identify process weaknesses & failings.

#4

Create automated alerts to identify at-risk accounts, initiate

service recovery and reduce churn one customer at a time.

#3

Utilize win/loss surveys on proposals to identify cause of lost business.

#2

Measure satisfaction and advocacy as the basis for bonuses.

This allows you to focus your organization in improving loyalty.

And the #1 tip for using feedback to drive improvements is:

Prioritize investments by using feedback to identify which areas

of weakness cause you to lose your most valuable customers.