Obtaining Feedback Through Social Enterprise

One of the hot topics at last week's Cloudforce 2011 in London was the rise of social enterprise and how important it is to be able to obtain feedback through a variety of channels.

Providing an opportunity for followers to like you or share your message can easily be achieved with Clicktools by placing a Twitter, Facebook or other social media share button on your exit or landing page, as we've done in the Chatter webinar example below. At the bottom of our webinar, we've added buttons to allow users to share this link via Facebook, Twitter or email.

All you need to do in order to add these types of buttons is to create a text element within your content

Here's the actual code we used for the facebook button:

<a href="http://www.facebook.com/sharer.php" type="button" name="fb_share" share_url="http://mktg.clicktools.com/go?iv=3912b67ce1f44b9">Share</a>

<script type="text/javascript" src="http://static.ak.fbcdn.net/connect.php/js/FB.Share"></script>

Here's the code we used for the Twitter share:

<a class="twitter-share-button" href="http://twitter.com/share" url="http://mktg.clicktools.com/go?iv=3912b67ce1f44b9" text="Look at this cool Clicktools chatter video" count="none">Tweet</a><script type="text/javascript" src="http://platform.twitter.com/widgets.js"></script>

Here's the code we used for email:

<a href="mailto:@?subject=Look%20at%20this%20chatter%20webinar&body=It%20shows%20how%20Clicktools%20can%20be%20used%20to%20incorporate%20customer%20action%2C%20thought%20and%20feedback%20in%20to%20Salesforce%20chatter.%0A%0Ahttp://mktg.clicktools.com/go?iv=3912b67ce1f44b9"><img border="0" alt="Email video link" src="/dashboard/org/sfdemo/images/email.jpg" width="55" height="20" />
</a>

If you want to use the above code to insert your own social media buttons, just be sure to use your own content for the content highlighted in blue above. And if you'd like to actually watch the Chatter webinar reference above, just click here.

Look for more helpful "hints" and "how-to's" on our blog in the upcoming months. If you have any ideas for what types of helpful information you'd like to see here, please comment!