You've all seen them. They're everywhere. In magazines, catalogues, at trade shows. "Scan this code with your smart phone to receive a special offer!"
This type of technology is called "QR" or "quick response" codes. A QR code is a type of two-dimensional matrix barcode often used to represent a web link (URL). Anyone with a smart phone and one of the widely available free scanner apps can scan and read a QR code. Upon scanning on the smart phone, the user is immediately taken to the URL link. This is much quicker than having to type in a (sometimes long) URL.
QR codes are easily generated using one of the QR generators available of the web. Just Google "QR code creator" to find one. Several of them are free.
When creating your QR code, you'll have to know what URL you want to direct people to. This could be a specific survey URL, your web site, or a targeted landing page for a special offer. If you are using the Team and above editions of Clicktools, you could make use of the 'Actions' functionality to redirect respondents from a generic Clicktools landing page to a specific landing page or survey.
Once you have generated your QR code with the desired URL, simply load this into Clicktools as an image. This can be included in your Clicktools generated emails, newsletters, etc.
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| Scan this QR code to access the Clicktools page on the salesforceappexchange: http://appexchange.salesforce.com/listingDetail?listingId=a0N300000016aHQEAY |
As the use of QR codes is not yet widespread, do not forget to give your respondents some guidance as to what to do and always provide an alternative means to access to the URL link.
You could implement the same approach for Blippar™ as well.
So, tell us! How are you using QR codes?
Rose Cruse
Product Manager
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